We offer a comprehensive Digital Marketing course that provides a solid foundation in modern marketing strategies and online business growth. This focused 4-month program covers essential digital marketing concepts, tools, and best practices, including SEO, SEM, social media marketing, email marketing, content marketing, and analytics. Learners also gain practical knowledge in campaign planning, brand promotion, conversion optimization, and performance tracking. Through hands-on projects, real-world case studies, and interactive exercises, participants develop the skills and confidence to plan and execute effective digital marketing campaigns. Based in Trivandrum, Trinity Technologies is Kerala’s leading IT and marketing training institute, recognized for delivering high-quality, career-oriented courses that prepare learners for success in the fast-growing digital marketing industry.
01
Google Ads Overview
Where Google Ads Appear
Google Ads Account Setup
Google Ads Auction, Network, Ad Rank & Quality Score
Google Ads Account Structure & Metrics
Google Ads Account Navigation
02
Search Campaign Creation
Keywords Research & Selection
Keyword Planner Tool
Keyword Match Types
Negative Keywords & Negative Keyword Lists
Search Terms
Keyword Assignment
03
Google Ads Formats Overview
Responsive Search Ads
Dynamic Search Ads
Responsive Display Ads
Call Ads
Google Ads Extensions Overview
Sitelink Extensions
04
Call Extensions
Callout Extensions
Location Extensions
Structured Snippet Extensions
Price Extensions
Promo Extensions
Lead Form Extensions
05
App Extensions
Business Name & Logo
Keyword Insertion, Countdown & Location Insertion
Ads Assignment & Extensions Assignment
Bidding Strategy Overview
Manual CPC
Maximize Clicks
06
Maximize Conversions
Maximize Conversion Value
Target Impression Share
Target CPA
Target ROAS
Enhanced CPC
CPM Bidding, CPV Bidding, Bidding Strategy Assignment
07
Display Network Overview
Display Targeting: Affinity, Demographics, Detailed Demographics
In-Market, Life Events, Topic, Placement
Keywords, Custom Audiences, Combined Audiences
Standard Display Campaign Creation
Display Campaign Creation Assignment
08
Conversion Tracking Overview
Website Conversion Tracking
App Conversion Tracking
Phone Call Conversions
Import from Google Analytics
Measurement & Attribution
Setup Conversion Tracking Assignment
09
Remarketing Overview
Audience Manager
Remarketing Campaigns: App Users, YouTube Remarketing, Customer List
Custom Combinations, Google Analytics, Lead Form Segment
Remarketing Campaign Creation Assignment
10
YouTube Overview
In-Stream Ad Campaigns
In-Feed Ad Campaigns
Bumper Ad Campaigns
15-Second Non-Skippable Ads
Ad Sequence Campaigns
Target Frequency Campaigns, Audio Ads Campaigns
11
Shopping Ads Overview & Google Merchant Center Account
Merchant Center Account Creation
Shopping Ads Campaign Creation
Performance Max Campaign Creation
Universal App Campaign Creation
Smart Campaign Creation
Demand Gen Campaign Creation
12
Predefined & Saved Reports, Dashboards
Location Groups & Exclusion Lists
Asset Library & Brand Lists
Rules, Scripts & Solutions
Shared Budgets, Bid Strategies, Adjustments
Keyword Planner Tool, Performance Planner, Reach Planner
App Advertising Hub & Google Tag
13
Content Suitability
Business Data: Ad Customizers, Page Feed, Dynamic Ad Feed, Hotel Properties Feed
Policy Manager, Access & Security, Linked Accounts, Preferences
Ad Preview & Diagnosis Tool
Google Ads with Google Gemini AI
Drafts & Experiments
Google Ads Editor Practical
14
Manager Accounts / My Client Center Overview
Google Ads Help Center, Policy Help Center, Google Ads Blog
Google Ads Skillshop Certification
Crafting & Optimizing a Google Ads Campaign Assignment
15
Facebook Marketing Overview
Facebook Page Creation & Setup
Profile & Cover Image Design
Updating Page Info & Preferences
Posting & Promoting Content
Likes vs Followers
Facebook Ads Basics: How Facebook Ads Work (Auction), Ads Structure, Account Setup & Navigation, Metrics, Ads Assignment
16
Campaign Objectives
Budget & Schedule
Advantage Campaign Budget
Audience Targeting: Location, Age, Gender
Detailed Demographics, Interests, Behaviors, Connections
Placements, Optimization & Delivery
Creating Ad Creative, A/B Split Test Setup, Campaign Assignment
17
Facebook Pixel Overview
Conversions API
Meta Pixel Integration with Shopify
Pixel Assignment
Facebook Ads Bidding Strategy
Custom Audiences: Website Visitors, Customer/Email List, Facebook Page, Lookalike Audiences
Facebook Ads Custom Audience Assignment
18
Video Ads
Lead Generation Campaigns
App Promotion Campaigns
Brand Awareness Campaigns
Website Traffic & Online Sales Campaigns
Campaign Assignments
19
Facebook Ads Strategy 1, 2 & 3
Meta Business Suite
Facebook Ad Policies & Banned Ads
Tailored Web Traffic & Leads Campaigns
Commerce Manager, Automated Rules & Experiments
Facebook Ads Placements, Media Library & AI Tools
Reporting, Billing & Certification, Facebook Ads Assignment
20
Microsoft Ads Overview & Account Setup
Account Structure & Metrics
Search Campaign Creation
Keyword Research & Selection
Keyword Planner Tool
Keyword Match Types
Negative Keywords & Search Terms, Keyword Assignment
21
Microsoft Ads Formats: RSA, App Install, Multimedia Ads
Ads Extensions Overview: Action, App, Call, Callout
Filter Link, Image, Location, Price, Promotion
Review, Sitelink, Structured Snippet, Video, Flyer, Logo Extensions
Ads Assignment & Extensions Assignment
22
Maximize Clicks, Conversions, Target Impression Share, CPA, ROAS, Enhanced CPC
Bidding Strategy Assignment
Audience Network Overview
Audience Segments: In-Market, Remarketing Lists, Combined Lists
Conversion Tracking & UET Tag Setup
Offline Conversions
23
Remarketing Campaign Creation
Dynamic Remarketing Lists & Campaign Assignment
Microsoft Merchant Center Store Setup
Microsoft Shopping Ads
Mobile App Campaign Creation & Assignment
24
Reports & Dimensions
Business Location Feed & Website Exclusion Lists
Shared Budgets & Portfolio Bid Strategies
Labels & Seasonality Adjustment
Microsoft Store Ads
Automated Rules & Advertising Editor
Ad Preview & Diagnostic
25
Import from Google Ads, Files & Schedule
Experiment Campaign Creation
Billing, Payment Methods & Client Management
Microsoft Ads Practice Test & Certification
26
LinkedIn Ads Overview & Account Setup
Ads Auction, Bid Price & Relevancy Score
Account Structure & Metrics
Website Visits Campaign
Single Image, Carousel Image, Video, Spotlight, Document, Conversation, Event, Follower & Job Ads
Ads Assignment
27
Bidding Strategy
Audience Overview: Locations, Attributes, Matched Audiences
Conversion Tracking: Sitewide Insight Tag, Event-specific Insight Tag, Pixel Tracking
Conversion Tracking Assignment
Retargeting Overview & Campaigns
Lead Generation Campaigns & Assignment
28
Dynamic Ad Campaigns, Carousel Ad Campaigns & Assignment
Conversation Ad, Message Ad, Document Ad, Video Ad, Event Ad Campaigns & Assignments
Direct Sponsored Content Single Image Ads & Assignment
Reporting Tools
Billing Center & Business Manager
LinkedIn Ads Certification
29
What is SEO & Importance
Debunking SEO Myths
On-Page & Off-Page SEO
Website Requirements & Essential Pages
Keyword Research & Analysis: Short-tail vs Long-tail, Tools, Competitor Analysis
SEMrush & SEO Toolkit Overview
Content Importance in SEO
30
On-page SEO: Title Tags, Meta Descriptions, Heading Tags, Images & Internal Linking
Backlinks & Anchor Text Strategy
Link Building Strategies: Guest Posting, Competitor Analysis, Forums, Resource Pages
Broken Links, Skyscraper Technique, Reverse Image Search, Blog Commenting, Social Profiles
Technical SEO: HTTP vs HTTPS, Site Speed, User Experience, Duplicate Content, 404 Pages
Google Algorithm Updates: Panda, Penguin, Hummingbird
31
SEO Audit Tools & Practices
Google Analytics 4 & Google Search Console for SEO
Local SEO Strategies & Practices
SEO Practice Test & Assignment
32
Introduction to Social Media Marketing & Branding
Content Marketing: Formats, Funnel, Ideation, Case Studies
Tools: Canva, AI Tools, Content Automation
Facebook, Instagram, LinkedIn, X (Twitter), TikTok, Pinterest, YouTube Overview & Setup
Social Media Content Strategies & Automation
Chatbots & ManyChat Implementation
33
Social Media Ads Overview, Strategy & Reporting
Social Media Marketing Assignment
34
Importance of Email Marketing
MailerLite Account Setup & Interface
Customer Identification & List Building Strategies
Lead Magnets: EBooks, Video Series, PDF/Reports
Subscriber Management: Groups, Segments, Import/Export, Inactive Subscribers
Landing Pages & Subscription Forms
35
Email Automation: Planning, Creating Sequences, Testing
Campaign Analysis & A/B Testing
Email Best Practices: Personalization, Mobile Optimization, Timing
Assignment Exercises
36
Introduction to Google Tag Manager
Account Setup & Installation Methods (Wix, WordPress, Shopify, Squarespace, Custom Websites)
GTM Interface, Naming Conventions, Best Practices
Google Analytics 4 Setup & Publishing
Google Ads & Facebook Pixel Remarketing Setup
Testing & Debugging Tags
37
Event Tracking: Scroll, Click, Form, Errors, Sections
Data Layer & Custom HTML Tags
Google Tag Manager Assignment
38
Content Marketing Overview & Funnel
Brand Purpose, Positioning & Personality
Target Audience & Customer Personas
Content Ideation & Research
Content Formats: Written, Video, Visual, Audio, Social
Repurposing Content
39
Marketing Plan & Content Schedule
Posting Platforms & Promotion Strategies
ChatGPT & AI Tools for Content Creation
Case Studies & Best Practices
Trinity Technologies, located in Trivandrum, offers a comprehensive Digital Marketing training and certification program designed to help learners master modern online marketing strategies. Suitable for beginners, entrepreneurs, and marketing professionals, this program provides hands-on, instructor-led training covering key digital marketing concepts, tools, and platforms. Participants learn how to create and manage campaigns across SEO, social media, email marketing, content marketing, and analytics. By the end of the course, learners are well-equipped to implement digital strategies effectively, measure performance, and pursue certification, making Trinity Technologies a trusted destination for high-quality digital marketing training in Kerala.
Trinity Technologies has established itself as a leading institute in Trivandrum for career-focused IT and marketing training. Their Digital Marketing program is carefully designed to meet industry requirements, ensuring learners gain both theoretical knowledge and practical expertise in modern marketing techniques.
Learn from instructors who bring real-world marketing experience and certifications to the classroom. Students gain practical skills in campaign management, analytics, social media strategy, and SEO, giving them the confidence to implement marketing initiatives in professional environments.
Trinity Technologies provides modern classrooms and labs with access to popular digital marketing tools and software. Learners work on live projects and campaigns to gain hands-on experience in SEO optimization, Google Ads, social media management, email automation, and analytics platforms.
The Digital Marketing program covers all key topics required for certification and professional success, including:
Digital Marketing Fundamentals: Understanding marketing concepts, online consumer behavior, and branding strategies.
Search Engine Optimization (SEO): Techniques for improving website visibility and organic traffic.
Search Engine Marketing (SEM) & Paid Ads: Running and optimizing Google Ads and paid campaigns.
Social Media Marketing: Managing campaigns across platforms like Facebook, Instagram, LinkedIn, and YouTube.
Email & Content Marketing: Designing newsletters, campaigns, and content strategies for engagement and conversions.
Analytics & Reporting: Using tools like Google Analytics to track performance, ROI, and campaign effectiveness.
Practical learning is emphasized with live projects, campaign simulations, and marketing exercises. Learners apply their knowledge in real scenarios to develop confidence in strategy creation, implementation, and optimization.
To ensure readiness for industry certification, Trinity conducts regular assessments and mock exams. These evaluations help learners identify gaps, improve performance, and approach professional certification confidently.
Beyond technical training, Trinity Technologies offers dedicated career support, including resume preparation, interview coaching, and job placement assistance. Strong industry connections help learners secure roles as digital marketing executives, SEO specialists, social media managers, and marketing analysts.
Digital Marketing certifications validate your knowledge of online marketing strategies, tools, and analytics. They are ideal for individuals seeking to launch or grow their careers in marketing. Key benefits include:
Industry Recognition: Demonstrates proficiency in digital marketing practices and modern marketing tools.
Career Advancement: Opens opportunities in roles such as Digital Marketing Executive, SEO Specialist, Social Media Manager, and Marketing Analyst.
Practical Skillset: Builds hands-on expertise in campaign management, analytics, content strategy, and paid marketing.
Global Opportunities: Digital marketing skills are in demand worldwide, enabling career growth across industries.
Enrolling in the Digital Marketing course at Trinity Technologies, Trivandrum’s leading IT and marketing institute, is the perfect step toward a successful marketing career. With expert instructors, interactive labs, and personalized guidance, Trinity equips learners to achieve certification and confidently launch their journey into the dynamic world of digital marketing.
What is Digital Marketing Certification?
Digital Marketing certification validates your knowledge and skills in online marketing strategies, tools, and platforms. It demonstrates proficiency in areas like SEO, SEM, social media marketing, content marketing, email campaigns, and analytics, making you industry-ready for marketing roles.
Why Choose Digital Marketing Training in Trivandrum?
Growing IT & Marketing Hub: Trivandrum has an increasing demand for skilled digital marketing professionals.
Expert Training at Trinity Technologies: Learn from one of Kerala’s leading institutes in IT and marketing education.
Industry-Certified Trainers: Trainers bring real-world experience in SEO, social media campaigns, analytics, and more.
Career-Focused Learning: Courses are designed to prepare you for certification and entry into marketing roles across industries.
What Are the Prerequisites for the Digital Marketing Course?
There are no strict prerequisites. However, a basic understanding of computers and the internet is helpful. Trinity Technologies also offers introductory sessions to help beginners gain confidence before diving into core digital marketing concepts.
What Topics Are Covered in the Digital Marketing Course?
The course covers all key areas needed for professional marketing roles, including:
How Long Does the Digital Marketing Course Take?
The course typically spans around 4 months, combining classroom sessions, hands-on projects, and assessments. This structure ensures learners gain practical skills while preparing for certification and industry-ready careers.
What Is the Certification Exam Format?
The digital marketing certification exam usually includes multiple-choice questions, scenario-based tasks, and project-based assessments. It evaluates your understanding of SEO, social media campaigns, analytics, content strategy, and other marketing skills.
What Job Opportunities Are Available After Certification?
Certification opens up multiple career paths, including:
Trinity Technologies
Radheyam Tower
Gandhari Amman Kovil Road
Opp. Rajakumari Jewelry, Pulimood
Trivandrum, Kerala, 695001
Phone Numbers:
Email:
Monday - Saturday: 7:00 AM - 8:00 PM
Sunday: Closed
Batch Timings Available:
Morning | Afternoon | Evening